Media Timeline - Digipak

Digipak Media Timeline from Reece Hack

Focus Group

Timed Analysis - Childish Gambino - Sober

 Childish Gambino - Sober

0:00-0:04 - High angle shot of a woman in a cafe drinking. You can hear the diegetic sounds of the cafe and her drinking through a straw
0:04-0:18 - Non diegetic music enters, diegetic cafe sounds can still be heard. The camera pans around her head to reveal Childish Gambino sitting on a seat in the background looking at her. The non diegetic vocals enter at 0:12
0:18-0:21 - Medium closeup shot of her as she notices him watching her
0:21-0:35 - Eyeline shot from over her shoulder as she looks back to her phone. In the background, he gets up and waves to get her attention
0:35-0:36 - cut back to the medium close up of her as she is on her phone not paying attention to him.
0:36-0:49 - over the shoulder shot showing him in the background as he walks towards the table. The camera pans across her shoulders to her right side, showing him having arrived next to the table. There is the diegetic sound of his shoes squeaking at 0:45
0:49-0:51 - cuts back to medium close up of the woman as she notices he's next to her
0:51-0:56 - Cut to previous shot perspective from her side as he is shown sitting down opposite her in the booth. There is a diegetic sound of the table crashing as he sits.
0:56-1:02 - Profile perspective mid shot them both sat on the table. He begins to try to communicate with her with hand gestures
1:02-1:05 - Close up tracking shot of his hand on the table as he mimics the moonwalk dance move with his fingers.
1:05-1:07 - Medium close up of her as she looks up at him
1:07-1:10 - He gestures while looking her in the eye. Midshot.
1:10-1:13 - Back to shot facing her. She looks back at her phone and you can see his hand moving in the foreground.
1:13-1:20 - A series of shots in which he keeps trying to get her attention before she gets up to move seats.
1:23 -1:39 - shot from the opposite side of the cafe as walks towards the camera and sits down.The shot is from the outside of the window, and the music changes to diegetic, as if it's coming from inside the cafe. She is in focus in the foreground and he's out of focus in the background.
1:39-1:58 - He is seen getting up in the background and he begins to dance while she doesn't notice him. The camera pans forward until it's back inside the cafe and the music returns to non diegetic
1:58-2:12 - The camera pans to the right, revealing him sitting down on the seat with his back to her. The vocals become diegetic, as he sings to her for a short period. The camera tracks him as he spins out of his seat so he is next to her, singing face to face.
2:12-2:20 - Shot reverse shot showing her looking up at him, then him pulling a dove out of his jacket. It shows her reaction to this before showing him again as he pulls an egg out of his top pocket
2:20-2:23 - Close up of his hand as he reveals the egg and tracking shot as he moves his hand towards the table, cracking the egg as he does
2:23-2:29 - Close up shot of her unravelling the paper in the egg, followed by a closeup shot of her face, then cutting back to the paper, which is revealed to say "I'm so high"
2:29-2:39 - Tracking shot from outside the window showing him pacing around and signing. Vocals become diegetic again for a short period
2:39-2:48 - Slow zoom wide angle shot from outside the window that shows him climbing onto a table while still signing
2:48-2:50 - Close up shot of his foot that quickly zooms out as there is a bass drop in the song
2:50-2:56 - A series of shot from long, mid and close up perspective that pan around in circles as he dances on the table. The lights in the cafe start to flash red to the beat of the song.
2:56 -3:02 - Some jumpcuts of different perspectives on his dancing. Ends by cutting to a closeup shot of his feet as he jumps off of the table. His shoes squeak as he lands, which is a diegetic sound
3:02-3:13 - Series of long shots and mid shots from in front of him as he dances closer to the girl. The camera pans in closeup to his face as he plays air guitar to the song.
3:29- 3:38 - He quickly transitions from the hip hop style dancing to pretending to play the keyboard as the song goes back to the verse. There are some long shot that pan around him as he does this, with some shots of the girl's reaction cut in.
3:38-3:43  He begins to dance again, showing a long shot from his front, as well as a shot from the table he was standing out which slowly pans out.
3:50-3:52 - Wide angle shot from outside showing her finally getting up to dance with him
3:52-4:12 - She walks to the counter to get the food she ordered and he follows her dancing. She walks out the door, smiling at him as she does, and the music fades as she leaves.
4:12-4:27 - Mid shot of him as the song cuts out and the diegetic sounds of the cafe can be heard again. The camera tracks him as he walks back to the seat he was first sitting in
4:27-4:39 - As he sits down, it cuts to the wide angle perspective shown when we first saw him sitting down.

Storyboard

Overall Plot

Overall Plot for the Music Video.

Opening Scene: No Music -

 The camera enters in the front of the church and moves down the aisle slightly. A few rows from the back is a man sat on a pew. The camera cuts to a pan across the man’s face.  Cut to a wide angle shot from the very front of the church. Cut to a pan across the church ceiling. High shot from the back of the church, wide angle, as the man gets up and walks out. 

Music Starts. 

Second scene: From 0:00-0:46 – 

The man walks around the church grounds, looking around. Camera follows his as he goes. Pulled focus shot from behind a gravestone. Close-up shot of the man looking at one of the gravestones. Shot/Reverse Shot as the man exits the grounds. He walks along for a bit and sits on a bench. Another man comes over and offers him a hand up.  

Third Scene: From 0:47-1:16

Cuts to a shot next to the river. The two sit on the bank. A few different camera angles as they sit. Walk along the bank and skim stones.

Fourth Scene: From 1:17-1:29

Cut to a wide-angle shot as the two walk along next to the train track. Several different angles as they walk. Cut to the panning shot of the scenery. 

Fifth Scene: From 1:30-1:42

Cut to the two climbing a hill, the camera follows them up and they celebrate at the top. They lay down and look at the clouds above, pointing out shapes. The camera cuts between them and the sky. 

Sixth Scene: From 1:43-2:00

Cut to the two walking around the town, make their way up to the roof of a building.

Seventh Scene: From 2:00-2:27

 They spend several seconds looking out at the scenery. Cut to panning shot. One beckons to the other and the camera follows them as they leave. 

Eighth Scene: From 2:28-2:58

Cut to them walking back to the bench. Pass through a park. Wide-angle shots as they walk along.

Ninth Scene: From 2:59-3:21

They shake hands and the second man leaves and the first sits back down to look back out at the sunset. Eventually he gets up and leaves.

Target Audience - About our production

What genre does the song belong to?

The song belongs to the genre of Alternative Rock

What conventions of that genre are you going to use/challenge?

One convention of Alternative rock is that music artists will wear casual clothes instead of the elaborate outfits that would be worn in the standard rock genre. Also, the alternative rock genre typically features performance based videos set in a gritty location, however, our video is planned to be a narrative based video which has no performance featured in it.

Which record company would release your video?

An example of a record company that would release our video would be Parlophone, as although our genre is alternative rock, Coldplay are not an indie band and Parlophone, despite having a range of genres under their label, have signed many of the more mainstream alternative rock bands

What representations are you going to include e.g. (independent woman image, stereotypical image of London, countertypical male character etc)

We are going to include representation of youth, as our characters will be around the age of eighteen. However, the youth representation will be a positive one, linking to Hebdige's idea of youth being fun. We have also included a counter typical male character, as he is representing themes of friendship, which are typically associated with female characters.

How will you represent your artist?

What type of video are you going to produce? (e.g. Narrative base)

We are going to produce a narrative based music video. We decided upon this as the song we are interesting in making a video for we felt would be well with a video that had a storyline with several locations. We felt that including any performance would take away from the viewers' connection to the character and the narrative.

What channels would your video appear on? (e.g. MTV, MTV Two, AKA, 4Music etc)

I feel that this video would be featured on a number of television channels. Although the genre is Alternative Rock, the song is relatively pop based and would fit into well into mainstream music channels such as MTV. However, due it being classified as Alternative rock, it would also fit in on some of the more independent music and genre specific channels such as MTV Rocks or VIVA.

Media Timeline of Music Videos

Music videos throughout history from Reece Hack

Timed Analysis - Radiohead - Lotus Flower (Performance)

Radiohead - Lotus Flower
This video is a performance based video, featuring the vocalist dancing and signing in an empty room. The video was shot in black and white, which creates a gloomy atmosphere, which fits the song. The song is upbeat, as he is dancing, yet has a moody and gloomy tone.

0:00-0:16 - The camera is positioned in a mid shot perspective to the subject, pointing at him diagonally from his left. The camera has a narrow depth of field, focusing sharply on his as he dances.
0:17-0:21 - Cuts to a front facing long shot of him. He is obscured in the shadows, out of reach of the spotlight. It begins with the conclusion to the dance move he was doing in the previous shot
0:21-0:23 - Mid shot pointing at him diagonally, this time from his right. He is in the left side of the frame and the camera is focused sharply on him.
0:23-0:27 - diagonal close up shot of his head and shoulders as he dances. His body leans to the right of the frame, with his arms spreading wide.
0:27-0:32 - A short series of dance moves. There is a cut between them, cutting from a mid shot with him in the centre of frame to a mid shot with him in the left of the frame
0;32-0:34 - Mid Shot from a profile perspective, as he twists his hands and raises them above his head.
0:34-0:37 - Two mid shots of two parts of the same dance move, one from the front, one from his side
0:37-0:40 - A side on shot of a dance move, then a jump cut to a front facing mid shot which show the end of the dance move.
0:40-0:47 - Diagonal mid shot as he raises his arms into the air then brings them down into another dance move.
0:47-0:51 - Jumpcut that shows a close up front facing shot of him shaking his arms in the air, then the same but from a mid shot profile perspective
0:51-1:00 - Front facing wide angle mid shot with him positioned in the centre.
1:00-1:10 - He begins to sing, putting his hands in his pockets
1:10-1:14 - Cuts to mid shot perspective has he puts his hands in the air and waves them
1:14-1:20 - Cuts back to mid shot perspective, tracking shot as he sinks to his knees then starts to jerk his arms to the side.
1:21-1:32 - He finishes doing the dance move, and as he stands up again, flailing his arms. The camera tracks his movement as he gets up
1:32-1:37 - Jumpcut to him dancing and signing the chorus. Mid shot.
1:37-1:47 - Cuts to a long shot of his whole body
1:47 - The Chorus ends with a mid shot again.
2:04-2:10 - A long shot of him standing still as he begins to sing the bridge
2:10-2:35 - Cuts to a closeup shot as he lifts his arm in the air
2:35-2:48 - Cuts back to Mid shot perspective as he brings his hand down onto the edge of his hat and dances quickly around the room.
2:48-3:00 - Profile shot from his left. Low Key Lighting has been used, as his right side is lit with as spotlight, meaning a hard shadow is cast across his left side.
3:00-3:06 - Long shot - Full body shot as he shakes around
3:07-3:22 - Camera moves to a very wide angle long shot perspective, showing most of the room as he stumbles around it. The shot is a high angle shot, making him look small
3:22-3:25 - Cuts to another long shot, closer to the subject than the other one. Less of a high angle. It shows him walking backwards crouched down and clapping his hands
3:25-3:29 - Two jump cuts into two long shots of him in different positions while clapping
3:29-3:49 - Close up high angle shot of his face as he sings the chorus again. The camera slowly pans upwards, turning the shot from a high angle shot into a eye level shot.
3:49-3:52 - Profile perspective mid shot from his left as he puts his hands together in front of his face. There is a pause in the vocals and a short drum interlude
3:52-4:12 - mid shot as he carries on singing the chorus. He starts with his hands together then slowly moves them out to the sides of his head, before bringing them back in while nodding his head
4:12-4:20 - profile mid shot from his left as his sings the final lines of the chorus. He takes his hat off with one hand and lifts it out of frame then back down onto his head.
4:20-4:22 the camera cuts to a wide angle shot, where he has shrunk to his knees and is dancing while holding his hat
4:22-4:31 - He stands up fully as he sings the final note of the song, then begins to dance more erratically. This is a long shot, the camera is in the same position as the previous shot but his whole body is now in frame.
4:31-4:36 - He dances closer towards the camera until he is captured from a mid shot perspective, then dances back to where he is captured from a long shot perspective
4:36-4:39 - Jump cut to a long shot from his left as he dances towards the back of the room
4:39-4:40 - Long shot from the front as he twists his body and moves his arms rapidly
4:40-4:42 - Mid shot from his right side as he continues this dance move
4:42-4:49 - wide angle midshot from the front as he continues to dance
4:49-4:52 - Two short takes of his dancing, each a mid shot. One from his left followed by one from his right
4:52-4:56 - four short takes of his clapping along to the music, first a mid shot, then a very wide angle long shot in which he's obscured by shadows, then back to a mid shot, then back to a long shot
4:56-5:00 - Final shot - Long shot, wide angle as he slowly freezes his arms into one position. fades to black throughout the shot.

Audience Survey - Responses

Our Audience Questionnaire has given us an insight into what our final ideas and script should include. We have learnt both what people are generally want from a music and what people generally don't like in a music video. 

One of the things we have learnt is what our demographic is. We discovered that the large majority is female and ages 16-18. They are also almost all daily listeners of music, with the preferred genre being Indie/Alternative. It also seems that a majority of our audience think that narrative music videos are the best type of music video, which tells us that we should create a narrative music video as we originally planned. Also, our video should be somewhere between one long shot and lots of shots with fast paced editing, which is similar to what we had planned. 

However, the majority of the responses said that a music video should have some element of performance. However, we feel that our video works best without performance included, therefore we are going to add that in. We had started to plan the locations as we were brainstorming ideas, as we thought that was a very important aspect to the visual outcome of the video. This has has been reflected to be true based on the questionnaire, as a large majority said location was very important.

Our video was originally intended to be shot in Black and white, however, the survey shows that black and white videos are not popular, therefore we have decided to shoot in colour instead. Based on themes, a lot of responses said youth is often portrayed negatively, therefore our video of portraying youth as fun contrasts to usual portrayal of youth in the media.

Assessment Objective

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

AO2

Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating your own practical work.

AO3

Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.

AO4

Demonstrate the ability to undertake and apply appropriate research.

Definitions

AO1

Media concepts - Ideas, conventions and theories within the media 

Context - the circumstances that form the setting for something

Critical debates - debates involving current affairs in the media, which require you to critically analyse media from both perspectives.

AO2

Evaluate - to form a final conclusion

Analyse - examine a piece of media in detail, breaking down the codes and conventions it displays

AO3

Technical skills - the knowledge and capabilities to perform certain, specialised tasks.

Creative skills - the ability to visualise, interpret and create new ideas within media

AO4

Research - Background information in the subject you are working in 

Video Ideas

Final music video ideas from Reece Hack

Ideas for a promotion package for the release of an album

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

–a website homepage for the band

–a digipak for the album’s release

–a magazine advertisement for the digipak.

Radiohead - Daydreaming

This  is a music video that I would like to take inspiration from. I like its use of tracking shots and the surreal element of walking through doors and ending up in different locations. This video is mainly based upon symbolism, as it is called daydreaming and the use of the lead singer walking through several locations creates a sense of being lost, as if you are in a dream sequence.

Kasabian - Fire

I like the use of narrative in this video, as it shows a bank heist and uses some shots out of the chronological order of events. It also incorporates surreal elements, by using the guitars as guns and having the money they were robbing be music sheets. This video is mainly a narrative based video.

Alice In Chains - Man in the Box (Official Video)
This video is a performance based video. It is of a heavy metal genre, therefore incorporates lots of conventions associated with the genre. For example, the video is performance based, which is typical of the genre. Also, the footage has been colour treated to have a sepia colour palate, creating a dark mood. It also includes imagery that creates connotations of death and being isolated. In the video there are several shots of lead singer Layne Staley singing while leaning against the inner walls of a chicken wire cage. This video also incorporates elements of spectacle, as in the chorus, there is a close up shot of Staley as he sings and looks directly into the camera, therefore directly addressing the audience.






I chose a music video before as it is something that greatly differs from my AS main task. My AS task was to create a film opening, and I feel that creating a film trailer would be a similar task with similar shooting session to creating a film opening, which is why I decided against it. I decided against creating an advert as I feel that it would limit my options of what style of video I would like to make. While an advert has to inform the audience about the product or service it is advertising, with a music video I can choosing between filming a live band performance, making my own narrative within the video or drawing upon themes related to the lyrics, title or genre of the song.