Assessment Objective

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

AO2

Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating your own practical work.

AO3

Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.

AO4

Demonstrate the ability to undertake and apply appropriate research.

Definitions

AO1

Media concepts - Ideas, conventions and theories within the media 

Context - the circumstances that form the setting for something

Critical debates - debates involving current affairs in the media, which require you to critically analyse media from both perspectives.

AO2

Evaluate - to form a final conclusion

Analyse - examine a piece of media in detail, breaking down the codes and conventions it displays

AO3

Technical skills - the knowledge and capabilities to perform certain, specialised tasks.

Creative skills - the ability to visualise, interpret and create new ideas within media

AO4

Research - Background information in the subject you are working in